About Us

The Story Laboratory’s objective is to help our clients tell the right story to the right audience at the right time on the right platform.

Things we love: a story well told, a technology cleverly used, an insight that changes the game.

The Story Laboratory is led by Lars Bastholm and Jeppe Munksnæs.

We are a part of the Egmont family of companies, which gives us access to unique insights about a large number of audiences. We often collaborate with our sister agencies, e.g. the performance marketing agency s360