Aperol – the refreshing orange drink that adds sparkle to summer days and beyond.
What story did Aperol want to tell?
Even though Aperol is already a favourite drink of the Danes, they needed to be put into a Danish context. Aperol wanted to create content with a Danish tone-of-voice, tailormade for Danish occasions.
How did we tell the story?
Through involving, entertaining, and brain twisting content using seasonal wordplay and surprising comparisons like “Merry Spritzmas” and “Påskehareperol”, and the use of funny graphic elements using the recognizable, orange Aperol colour, we created engaging stories for Aperol to make the brand relevant all year round.