Coca-Cola – You may have heard of it?
What story did Coca-Cola want to tell?
Coca-Cola is more than just a thirst quencher. From the famous opening fizz to the satisfying “ahh”, Coke speaks to universal emotions that go beyond language. We were tasked with conceiving an influencer-led campaign to tell a story that tapped into Coke’s global campaign.
How did we tell the story?
Due to a broad target audience, we pursued two different types of content – both centred around dancing. One was a direct call to action to express your joy through dance, while the other one was an Instagram filter that gave you ‘crazy legs’.